Narrative Literacy for the Algorithmic Era

Unframed.

See the real picture.

Almost everything you read or hear is built to move you. Learn to see how, so you can decide for yourself.

Developed by Oded Levy — Brand Strategist & Creative Director
Try It Live — AI Powered

Run The Filter.

This is not a fact checker. It does not tell you what is true. It shows you how a claim is built — the loaded words, the emotional hooks, and the tricks used to win you over before you've had a chance to think.

AI reasoning may carry bias on contested political topics. Challenge the verdict if it does not reflect the evidence.

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Architecture
Filter
Numbers
Frame
Machine
Map
OS
Live Fire
Verdict
The Framing Lab

See How It's Built.

The Filter shows you how to read framing. These tools show you how it's constructed. Type any neutral statement and watch what happens to it.

Transform

See how a plain fact gets turned into a loaded question — one that hides an assumption you'd have to accept just to answer it.

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Moralize

Watch a plain fact get turned into a moral fight — three ways to make one side the good guys and the other the bad guys.

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The Creator
Oded Levy.
Brand Director.
Systems Thinker.

16 years building brands at the intersection of creativity, strategy, and technology. SaaS, health-tech, consumer — from early-stage to enterprise.

Unframed applies the same strategic frameworks used in branding, political communication, and persuasion analysis toward understanding how narratives shape interpretation.

Work With Me

"He thinks like a strategist and delivers like a creative. Rare."

Vice President
Patrick Assaraf

Unframed.
See the real picture.

One framework. Three tools. Learn to see how a message is built to move you — and spot it when it's happening.

Work With Me

Unframed — 2026 / Oded Levy

Original
Moralized
Technique
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Claim
Verdict
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Original Statement
Version 1
Version 2
Version 3
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Original Statement
Emotional Loading
Presupposition
Identity Framing
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